Flagship competition • Yerwa SME Festival • Maiduguri

Ideas into businesses. Businesses into jobs. Entrepreneurs into employers. Opportunity into growth.

Yerwa Pitch backs Borno founders with capital, coaching and customers — turning everyday ingenuity into resilient enterprises that hire, supply and scale.

7 stages • 10 finalists • 1 ecosystem • Borno State-wide • Open to all sectors
NYSC corpers — register to pitch, volunteer or attend →
Yerwa 2026 • Impact targets Live counters
0Entrepreneurs supported
0Businesses funded
0Jobs to create (target)
₦150M+Prizes & support value
Ideas. Enterprise. Opportunity.
Maiduguri • Markets • Momentum
✦ Investment-grade storytelling ◎ State-of-the-art • Human at the core
Borno entrepreneurs collaborating Market energy in Maiduguri Artisan makers at work Borno SME makers and stalls

Borno builds — we back it.

Real markets. Real makers. A backdrop that breathes with the state it serves — no stock Silicon Valley gloss.

Our mission

Building a stronger entrepreneurial ecosystem in Borno State.

Not a one-day pitch. A pipeline — from application to bootcamp to growth programme — that de-risks early enterprise and connects it to real buyers, finance and mentorship.

0Entrepreneurs supportedTraining, clinics & pipeline — festival + year-round
0Jobs created (target)Direct & indirect — 24 months post-festival
0Businesses fundedPrizes, grants & linked finance
About Yerwa Pitch

Ideas. Enterprise. Opportunity.

Borno's creativity is already at work — in Monday Market, in Bulumkutu workshops, in farms across Konduga and Biu. Yerwa Pitch makes that creativity investable: clear stages, credible judging, and post-pitch support that turns a good pitch into a going concern.

◉ Sector-agnostic◎ Women & youth centered✦ Climate-smart lens⟡ Conflict-sensitive

We don't fly in a Silicon Valley template. We build with Borno's makers — terracotta, indigo, sand and sun — and pair it with investment-grade rigour.

Explore the journey
Why it matters — in numbers
70% of Borno SMEs are youth-led (target cohort)
3× likelihood to hire when linked to buyers & finance
The Journey

From application to growth — 7 stages, one momentum line.

Scroll to fill the line. Each stage is a gate — and a growth moment.

01

Stage 1 — Applications

Entrepreneurs apply from across Borno State — all sectors, all LGAs.

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Stage 2 — Top 20

Strongest applications shortlisted by an independent panel.

03

Stage 3 — Pitch Bootcamp

Intensive training + second pitch round narrows to the Top 10.

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10

Stage 4 — The Yerwa 10

Ten finalists selected. Profiled, coached and market-ready.

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Stage 5 — Grand Pitch

The Yerwa 10 pitch live at the Yerwa SME Festival — with buyers in the room.

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Stage 6 — Winners

Cash prizes, recognition and business-development support — for more than the top three.

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Stage 7 — Growth Programme

Post-competition mentorship, market linkages and finance clinics — for 12 months.

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Get Involved

One hub, five doors — choose your track.

Every form takes under 3 minutes. We route you to the right team within 24 hours.

Track 1 • Funders

Become a Sponsor

Put your brand behind Borno builders. Fund prizes, clinics or the growth programme — with clear ROI on jobs and enterprise growth.

Tiers from ₦1MLogo wall + stage time
Track 2 • Markets

Book an Exhibition Stall

Sell, sample and sign buyers at the Festival Market. 100+ stalls, curated footfall, live demo slots.

3×3m • power1,500+ visitors
Track 3 • Founders — Most popular

Apply for the Yerwa 10 Pitch

Your shot at the Grand Pitch. Open to founders across Borno — idea to early revenue, all sectors.

Top 10 live pitchBootcamp included
Apply to Pitch →
Track 4 • Public

Attend the Event

Be in the room. Keynotes, market, live pitches and hiring fair — Maiduguri, one day that matters.

Free • RSVPAgenda & map
Track 5 • General

General Enquiry

Volunteer, mentor, media or just curious? Tell us how you would like to plug in.

MentorsMedia • Volunteers
Meet the Entrepreneurs

The Yerwa 10 — coming soon.

Component built now, populated after Stage 4. Each card: photo, business name, one-line pitch, sector tag.

Speakers

Voices from the ecosystem.

Investors, founders and operators sharing practical lessons at the Yerwa SME Festival.

Speakers to be announced soon.

Event Details

One day. Full ecosystem in the room.

Agenda — Grand Pitch Day Maiduguri • TBA — Q2 2026
Venue TBA — central Maiduguri (accessible, generator-backed, 800 capacity). Replace with your confirmed venue/date.
09:00 — 09:30Welcome & Borno Enterprise Outlook
Why this pipeline matters
09:30 — 11:30The Yerwa 10 — Grand Pitch (Part 1)
5 pitches • Jury Q&A
11:30 — 13:00Market & Linkages
Exhibition village • Buyer–supplier clinics
14:00 — 15:30Grand Pitch (Part 2) + Winners
Final 5 • Awards
15:30 — 17:00Hiring Fair & Networking
Founders recruit • Partners host office hours
Maiduguri, Borno StateOpen map →